Challenge has always been core to Hot Wheels play. How fast can I go? Will I nail the jump? Will the car make it through the loop? These are just a few of the thoughts that race through children’s heads when they play with Hot Wheels.
Hot Wheels believes that the challenges the brand provides through competition, creativity and experimentation help kids build the skills and confidence they need to take on the world.
Much more than a toy, the brand has mushroomed into a booming franchise and multi-channel play experience. It has become a true lifestyle brand with segments in gaming, digital platforms, auto partnerships, licensed apparel and merchandise.